Evaluation 4 - Who would be the audience for your media product and why?

Who would be the audience for your media product and why?

We interviewed people from our focus group and asked them to tell us who our audience would be and why they think this.
Most people thought that our film should be targeted at people 16 or older as there are themes of depression discussed and they thought this wouldn't be suitable for younger audience to watch, as a group we agreed with them. They also said that our audience would not be any older than 25 as the film would not be as relatable to older audiences.
We asked id they thought people of our age would relate to the film. Most people said 'yes' as they thought that many people from our age group may sugar from depression whether they suffer badly or mildly, as lots of young people will have had to deal with a death of a family member such as a grandparent.
Another question we presented our focus group with was whether they thought the film opening was appealing. We got mixed answers, but most said 'yes' and gave us different reasons why. The main reason we picked up on were that we had created enigma, making them want to continue watching.

Our target audience was people aged 17 to 24, we decided this because of the themes that are shown are more relatable for people within this age group. Another reason we decided this was because of the characters in our film, they are all young and within the age group that we have set as our target audience.
Before filming our final product we did lots of research using the BFI website to investigate how to choose a target audience. For example the BFI from 2014 shows that 15 to 24 year olds are the age group who visit the cinema the most often. This makes them a very suitable target group however we wanted to have a smaller target audience due to the themes within our film, so we decided upon 17 to 24.

If we were to give our film an age certificate it would be a '15' or '18', due to the themes of depression and other content within the film. However after discussing as a group we thought '15' would be the better certificate.
The bbfc says that a '15' certificated film may include: Sexual nudity/ Taking drugs/ Strong violence or language/ Discriminating language or behaviour.