Age: 17 - 24
Gender: Female
Registrars General's Social Scale: A/B
Selby's Psychographic Cluster: Drifters: People who are not sure what they want’
VALS Classification: Experiencers
Description
Our audience would be made up of young adults, more female than male between the ages of 17 and 24. A typical member of our target audience would be a young adult or teenager and would most likely to be living with their parents still. They may suffer from low self-esteem or feel insecure, as this is quite common with girls within this particular age range and these feelings can be caused by a number of different things. This means they would be able to relate to our film more than other groups of people would. People from our target audience typically would be thrill seeking, looking for something to create excitement or scare them and like strong female characters.
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