Audience Research

During my research I went onto the BFI website and looked at their Statistical Yearbook, I looked at their documents on 'Genre and Classification' and 'Audiences'. Using the BFI gave me access to a lot more information and facts than the school could provide me with, so I was able to obtain a wide range of information for my audience research. This has helped me and my group to choose our target audience.

Quote from the BFI:

‘The Statistical Yearbook presents in one place all the available statistics on UK film and the UK film industry.’

The BFI show what films are most popular to certain age groups, such as comedy being popular with 15 to 24 year olds, however '18' classification films such as 'The Wolf of Wall Street' are also very well received by this age group.

Thrillers such as 'Gone Girl' and 'Sin City: A Dame to Kill For' are received well by young adults, this information has influenced our decision as a group to make our target audience age range between 17 and 24.