Focus Group

Our target audience is females from the age of 17 to 24. For our focus group was made up of 6 people between the ages of 15 and 17.

What film did you last watch? Scott Pilgrim vs The World, Legend of the Guardians, Jumpers, GBF, Lord of the Rings

What’s your favourite genre? Sci-Fi, Comedy, Action/Thriller, Comedy, Comedy, Fantasy

What’s your least favourite film? Rango,  Frozen, Horror films, Nightmare on Elm Street, Smurfs, Prometheus

When did you last watch a thriller, psychological thriller film? Few months ago, 3 months, A week ago, Last year, Never, 6 days ago

How do you spend your free time? Reading, Watching Now TV, Watching movies, Youtube, Youtube, Watching films/tv

From this focus group research I have found that many people between the ages of 15 to 17 spend their free time either watching TV, films or things on YouTube. This tells me that having younger target audience is more people are likely to watch our film as 15 to 25 year olds are the biggest age group to go to the cinema.