Audience Profile

Our film is aimed at females between the ages of 17 to 24, we decided on this age range. We did research into how to choose a target audience, during our research we went onto the BFI Statistical Yearbook and looked at the 'Audiences' page, we found that in 2014 the age group that made up the largest proportion of the cinema audience was people aged 15 to 24, at 32.5% in 2013 and 30.8% in 2014. Whilst researching on the BFI Statistical Yearbook I also found out that, comedies and action films appealed most to 15-24 year olds, with '22 Jump Street', 'The Inbetweeners 2' and 'Godzilla' which attracting the highest significant above-average audiences. Also, the 'The wolf of Wall Street' which is an '18' had a high appeal, with 45% of its audience coming from this age group.

From this information we knew we wanted our target audience to be young adults so choose 17 to 24 and people from that age range will be the most likely to go to the cinema. The genre of the film will be a psychological thriller.  The top performing thriller of 2014 was 'Gone Girl' which took 5.6% of the box office total that year and had 71 releases. Comedy was the highest earning genre of 2014, taking 18% of the box office from 19% of releases and was the highest earning genre of 2014. 

We aimed our film at young females because we have a female lead. From the research I have done from the BFI website, it shows that films with strong female leads, such as 'The Hunger Games' series younger women are more interested in watching the films. They are still received well by both male and females, but having the main character female, attracts more women to see the film.

Our target audience is between the ages of 17 and 24. We choose this age range as are film will be more relatable for younger people, as it discusses topics which are more relevant with younger age groups. However we did not want to aim it at young teenagers because some topics discussed may be sensitive, so we we thought from 17 to 24 would be a more appropriate age range.